Chip Chop
Designer Hannah Chipkin came to Polkadot PR for a blitz campaign to increase sales and distribution points for her new fashion brand, Chip Chop!.

Hannah’s quirky trademark evolved when she found herself with a $170 parking ticket, no money to pay for it and no place to vent her anger. Channelling her creative energy, she produced a range of imaginative slogans for print on cotton t-shirts and canvas and denim totes. Innovative, unique, cute and funny, her designs and slogans took the fashion world by storm.

With clever lines like “Tax-returns me on”, “Foreign accents look happy” and “Nobody panic, I know origami and pilates”, Chip Chop! was a major hit with the press. Even fashion editors were clamouring for an order! Following a successful Australian PR campaign, her products have been picked up internationally and are now stocked as far ashore as Canada.

How we joined the dots . . .

Our PR campaign aimed to:

  • Expose Chip Chop! to all women’s fashion editors.
  • Generate product placements in fashion magazines.
  • Increase Hannah’s profile as a new Australian designer.
  • Boost sales and distribution points.
Famous
20 November 2006
 page 38-39		 Russh Australia
November - December 2006
Page 43		 Yen
June July 2006
Page 26

How we hit the spot . . .

Over a short period, Chip Chop! received a level of exposure far beyond Hannah’s expectations. From July 2006 up until February 2007, Chip Chop! products appeared in Madison, Marie Claire, New Woman, Total Girl, Russh, Shop Til You Drop, Cosmopolitan, Sydney Morning Herald ‘Fashion Police’, WHO, Sun-Herald and Yen. Chip Chop! was also seen online at MichiGirl.com and at twothousand.com.au and threethousand.com.au.

During this campaign approximately 8,200,000 people were reached (based on industry readership figures). Chip Chop! continues to increase sales and remains fresh in consumers’ minds as they launch new ranges.

For more information visit www.mychipchop.com

“Since employing Polkadot PR my label has gained some fantastic exposure. In a short amount of time, Dionne had secured a feature in Cosmopolitan and WHO magazine. With her connections and magnetism, she soon after secured my PR dream – a feature in the much coveted, SMH Fashion Police (part of Good Living) – an opportunity that truly put my label into the public limelight and skyrocketed public interest.
Thanks to Polkadot PR my label is gaining more recognition and we all know what that means…”
Hannah Chipkin, Chip Chop! Designs.

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