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Owned by vet Kim Kendall, East Chatswood Veterinary Clinic is a clean, cat-oriented, bright, cheerful and convenient cat surgery. Staff are actively involved in the Cat Adoption Centre, which originated at the Cat Clinic six years ago. 250 kittens a year are homed out through the Adoption Centre. The Cat Clinic and its staff are experienced cat vets with a natural affinity for 'kittenhood’ problems and early behavioural problems. |
How we joined the dots . . .
Our PR campaign aimed to:
- Expose the cat clinic to all cat lovers.
- Create awareness of The Cat Clinic to local Sydney north shore residents.
- Promote Kim Kendall as Australia’s foremost expert on cat-related issues.
- Promote the cat clinic as Sydney’s best destination for ensuring the health and happiness of your cat, and as a successful Australian business.
- Educate the media about cat health with a focus on obesity, diabetes, psychology, dental and acupuncture.
- Via alliances with other cat-related companies and events, expand on the services and information available to cat clinic members.
- Organise and publicise cat clinic stunts and events through newspapers and in various publications.
- Attempt to gain a presence in schools via visits and school newsletters.
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The North Shore Times
7 February 2007
Page 5 |
The Daily Telegraph
29 January 2007 |
The North Shore Times
9 February 2007 |
How we hit the spot . . .
After one month the East Chatswood Cat Clinic had featured in the Daily Telegraph, and Total Girl Magazine, as well as making five unique appearances in local newspaper the North Shore Times, a primary target during Polkadot PR’s campaign.
During this campaign approximately 8,700,000 people were reached (based on readership figures).
For more information visit http://www.catclinic.com.au
"The only word I can find for their effect is WOW … I am almost overwhelmed by our local exposure now!"
Kim Kendall, East Chatswood Cat Clinic
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