Fake Bake
Fake Bake is a breakthrough in sunless self-tanning that’s guaranteed to satisfy even the palest skin tones. Originating in America, the range consists of professional and retail tanning products. In the US, Britney Spears and Madonna have been linked to the brand and the product has received extensive press coverage in international and local markets. Fake Bake hired Polkadot PR to expose the range to Australian beauty buffs and to highlight its unique selling points so that it stands out in what is a rather saturated environment.

How we joined the dots . . .

Our PR campaign aimed to:

  • Expose Fake Bake to its target market (teens, tweens, young adults, women living in warmer climates, women who care about their appearance).
  • Promote in-salon spray tanning as well as take-home retail range.
  • Encourage consumers to buy Fake Bake products.
  • Encourage salons and day spas to implement products under the Fake Bake brand.
  • Introduce consumers to the new products offered by Fake Bake.
  • Increase the professional profile of beauty therapists who use the Fake Bake products.
  • Align Fake Bake with relevant events and promotions.

   
Shop Till You Drop
20 November 2006
Page 207		 New Weekly
20November 2006
Page 70		 OK Magazine
23 October 2006
Page 86

How we hit the spot . . .

Since Fake Bake employed the services of Polkadot PR, the number of salon stockists and sales has dramatically increased. We have organised numerous PR beauty days to allow beauty editors to experience the products in a salon environment.

To date, Polkadot PR has successfully had product placements in Professional Beauty, Shop Til You Drop, Madison, OK!, MX, New Woman, Cosmopolitan, Famous and InStyle.

During this campaign approximately 3,200,000 people were reached (based on industry readership figures).

For more information visit www.fakebake.com

“Fake Bake has become a house hold name in Australia over the last 6 months due to the efforts of Polkadot PR. Fake Bake has been featured in most glossy magazines over the the summer months and has been featured on many independant websites as one of the top Fake Tanning products on the market . Thank you Polkadot PR,” Marion Levitt, General Manager, Fake Bake.

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