Nimue Skin Technology
A South African derma cosmeceutical skincare brand, Nimue Skin Technology was brought to Australia five years ago by Marion and Roger Levitt.
The extensive and luxurious product range consists of carefully balanced skincare that incorporate AHA, a cutting-edge scientific ingredient with high potency anti-oxidants formulated at a very specific pH. The range specialises in treating environmentally damaged skin, as well as pigmentation and acne. Nimue is only available through trained salon and spa therapists.

How we joined the dots . . .

Our PR campaign aimed to:

  • Expose Nimue Skin Pty Ltd to its target market.
  • Further establish the Nimue Skin Pty Ltd brand/treatment services.
  • Encourage consumers to buy Nimue Skin Pty Ltd product ranges.
  • Encourage salons and day spas to implement products under Nimue Skin Pty Ltd.
  • Introduce consumers to the different products offered by Nimue Skin Pty Ltd.
  • Increase the professional profile of Marion and Roger Levitt and key members of the Nimue Skin Pty Ltd team.
  • Align Nimue Skin Pty Ltd with relevant events and promotions.

Cleo
September 2006
Page 52		 Marie Claire
April 2007
Page 208		 Harpers Bazaar
April 2007 Cover
Page 120

How we hit the spot . . .

A relatively new product to Australia, optimal results for Nimue Skin Technology relied on a targeted, strategic media campaign that would forge strong relationships with beauty editors.

Editors now receive daily information about the brand and Nimue is a regular on the beauty pages, appearing in Shop Til You Drop, City Weekly, Famous, Madison, Fernwood, New Woman, OK!, TV Soap, Girlfriend, Marie Claire, Harper’s Bazaar, Barrier Daily Truth and the Manly Daily.

Recently, the new Nimue Treatment Foundation was featured in a cover story double-page spread in the Sunday Telegraph’s ‘Body & Soul’ lift-out and website, which was syndicated nationally to reach an audience of more than 7,000,000. Directors Marion and Roger Levitt also recently featured in marie claire magazine, in an article that explored how their relationship has facilitated their unique goal to become a leading Australian beauty brand.

During this campaign approximately 10,550,000 people were reached (based on industry readership figures).

For more information visit www.nimueskin.com

 “We sold more foundations in 1 month than we usually sell in a year thanks to the fabulous editorial organised in the Body Soul through Poldadot PR. Our foundations now have a cult following that has also had a flow on effect of sales of our other products, resulting in a very strong February which is notoriously one of the quieter months of the year,”
Marion Levitt, General Manager, Nimue Skin Technology.

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