Wellbeing
Wellbeing was founded by business partners and old school friends Dan Wales and Matt Lennox who wanted to share their passion for simple, natural food with fellow Australian foodies.
Since 2003, the company has grown to number fourteen Sydney stores, two Canberra stores, and two Central Coast NSW stores. With plans to spread Wellbeing to other states across Australia, Polkadot PR was assigned to implement a structured PR campaign that would promote Wellbeing as a healthy place to grab a meal, and also convince the public that Wellbeing is the only place to go for healthy fast food.

Wellbeing has worked with many other PR agencies in the past but they were dissatisfied with the outcomes. They sought the services of Polkadot PR, and they remain our happy client.

How we joined the dots . . .

Our PR campaign aimed to:

  • Expose Wellbeing to the local Sydney CBD market.
  • Promote the new menu.
  • Reposition Wellbeing as the place to go for delicious meals, not just salads and juices.
  • Promote Wellbeing as a successful Australian business.
  • Educate the media about a healthy eating plan through a Wellbeing dietician.
  • Inform consumers about the quality of Wellbeing’s fast food.
  • Organise then publicise Wellbeing stunts and events through social pages and newspapers in various publications.
Vogue
April 2007
Page 142		 Slimming & Health
January 2007
Page 91		 New Weekly
11 December 2006
Page 68

How we hit the spot . . .

Since working on the Wellbeing campaign, Polkadot PR has achieved a range of publicity and product placement in titles such as NW, Slimming and Health, Famous, the Sunday Telegraph ‘Body & Soul’ lift-out, MX and Vogue, online magazine Girl.com & Beauty Directory and QANTAS Business Radio with Peter Switzer.

Using research provided to us by Wellbeing in association with Food Nutrition Australia regarding the quality of their chicken compared to those of other fast food outlets, Polkadot PR has conveyed the message to consumers that Wellbeing is the healthy eating option, through national television on Today Tonight.

During this campaign approximately 5,100,000 people were reached (based on industry readership figures).

For more information visit www.thewellbeingcompany.com.au

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