Polkadot PR undertook a publishing-house tour at the three main magazine publishing houses in Australia: ACP, Pacific Magazines and News Limited. With over 150 media in attendance, the purpose was to launch the Açaí ‘Purpleberry’ product to the media, educate them about the benefits of Açaí and showcase the versatility of the product. All media enjoyed a smoothie containing Açaí and interacted one on one with the company founders.