The latest handbag must-have hit the shelves early in 2010 in the form of Blistop, an invisible spray that prevents blisters from forming. It’s a product that is best appreciated through demonstration, and so a press launch with a difference was held for beauty, fashion and lifestyle media. Journalists were asked to don their highest heels and attend a fun, energy-packed and laughter-filled lunchtime Salsa class. Prior to the class, a short presentation on Blistop was given and the girls were encouraged to spritz their heels and toes with the product to demonstrate its effectiveness. A press pack, samples of Blistop and a lunchbox full of goodies were handed out at the end of the lesson.