Booty Camp

Booty Camp is boot camp fitness that’s just for girls, available at outdoor locations across Australia. Polkadot PR, with its passion for health, fitness and lifestyle, worked closely with the brand to leverage its profile to women across Australia. Polkadot PR positioned owner Leigh Shaw as an expert in female-specific fitness to key media and Booty Camp’s classes as the best way for women to get fitter, faster and more toned without the boys watching. A core part of the client brief was to achieve in-depth media reviews for a Booty Camp six-week course, so we engaged in a media-relations programme that saw journalists ‘Booty Camping’ to experience this unique style of fitness first-hand. Polkadot PR also supported the brand through its social-media channels, engaging existing and new ‘Booty Campers’ to discuss women’s fitness and share their thoughts, comments and motivations as a community.

How we joined the dots...

• We organised a Sydney media launch for health, features and lifestyle journalists at key women’s monthly and weekly glossy titles. The launch involved a Booty Camp taster class at sunrise on iconic Bondi Beach, followed by a healthy breakfast at Bondi Icebergs and talk on female-specific health and nutrition from Booty Camp’s resident nutritionist. The session was attended by 15 tier-one journalists and coverage ensued in publications including Madison, NW and Women’s Health.
• Pitched complimentary Booty Camp trials to media nationally for editorial reviews, resulting in coverage in media such as MX and SHAPE.
• Our agency put forward Booty Camp owner Leigh Shaw as a spokesperson for articles on health, fitness and women’s issues, offering targeted, female-specific tips that tied back to Booty Camp’s program.