The International Make-Up Artist Trade Show (IMATS) will be returning in 2011 to Australia for its third consecutive year. Polkadot PR has represented IMATS since its first show. IMATS is a key trade show for up-and-coming makeup artists, and those already working in the industry. Top international makeup artists and local talent gather under one roof for the show, providing insight, advice and lectures for the Australian audience. The show has attracted local beauty heroes including Rae Morris, and international talent including Howard Berger (makeup artist for The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, Inglourious Basterds, Drag Me to Hell, Sin City, the Kill Bill films, Casino, Army of Darkness and Dances with Wolves),to name a few. IMATS Sydney is sponsored by US-based Make-Up Artist magazine, which covers professional makeup artistry in film, fashion, TV and theatre. It was launched in 1996 by Emmy® Award-winning make-up artist Michael Key, and is circulated internationally. In addition to IMATS Sydney, Make-Up Artist magazine hosts four other annual trade shows: IMATS London, IMATS Vancouver, B.C, IMATS Los Angeles and IMATS Toronto.
“I would like to write to you and let you know about the exceptional PR services we have received from Dionne Taylor and Polkadot PR. Dionne is a very proactive PR agent and is very well connected in the makeup and beauty industry throughout Australia. She always delivers more media attention and buzz for our show than we hope for, and always comes in on budget. I would not hesitate in recommending Dionne Taylor and Polkadot PR for any PR projects,” Michael Key, Publisher, Make-Up Artist magazine and founder of IMATS.