Nimue Skin Technology is a professional beauty range from South Africa. With a strong presence amongst salons across Australia, the brand had previously only promoted their range through above-the-line advertising. When they commenced work with Polkadot PR, they decided to commit only to below-the-line promotion for their brand through public relations. Through profiling the individual products and providing beauty media with a chance to experience their luxurious facials, Polkadot PR were able to secure consistent PR coverage in a number of high-end print magazines including Harper’s Bazaar, Vogue, and Instyle, to name a few.
“Polkadot PR has dramatically helped us increase our business by building brand awareness through editorial mentions only possible because of their close relationship with journalists in the industry. Polkadot PR is pro-active and easy to work with, and get things done with an efficiency that is rare to find,” Marion Levitt, Managing Director, Nimue Skin Technology.