The Organic Expo & Green Show

The Organic Expo & Green Show is in its seventh year, and is on the map as a well-respected international show, attracting exhibitors and consumers from all over the globe. Exhibitors include fashion, beauty, health, food, wine, lifestyle, gardening and parenting industries, which are encouraged to showcase their green and organic products to over 8000 enthusiastic consumer and qualified trade visitors. The Organic Expo & Green Show has attracted celebrity attention, including affiliations with popular chef Kylie Kwong and gardening gurus Costa Georgiadis and Jerry Coleby-Williams, to name a few.

How we joined the dots...
One of the most successful elements of the 2010 campaign was the organisation of a live weather cross on Channel Seven’s ‘Sunrise’ program. Polkadot PR pitched the idea to the producer and organised every element of the cross, which was held from six to nine a.m., prior to the Expo opening. With a live weather cross held every half an hour, Polkadot PR ensured there was plenty of interview talent available for the ‘Sunrise’ presenter, and created a lively and fun atmosphere at the Expo, despite the doors not being open to the public until 10 a.m. The Polkadot PR team attended from 5 a.m. to help the ‘Sunrise’ team with everything they needed.

• Polkadot PR drafted a ‘what’s on’ alert, and distributed this to all long-lead and short-lead calendar pages for the August issues of glossy magazines. The What’s On listing offered a snapshot of what the Expo had to offer visitors, while also providing all information about dates and opening times.  Coverage was secured in a variety of titles, from online pages such as Sydney Showcase and Street Corner to FHM and the Sydney Morning Herald ‘Spectrum’.
• We organised numerous ticket giveaways with relevant websites and print titles. Polkadot PR liaised with editors to set up these competitions, and worked with each individual title on its copy. Polkadot PR also created a seamless and comprehensive database for ticket collection at the Expo. Competitions were set up in Natural & Health, Not Quite Nigella, G magazine and Beauty Heaven, to name a few.

Testimonial from the Organic Expo & Green Show: