International hair-accessory brand Scunci is known for its innovative designs and unique products. Polkadot PR has worked with On Trend Management, the Australian importer of Scunci products, for four years. Scunci wanted to increase brand’s profile to drive consumers to their website for online purchase. With this in mind, Polkadot PR targeted traditional media and the blogging community, and ran a successful blogger event for the client to tap into the online market. We also seeded the product to a number of influential TV shows, including ‘So You Think You Can Dance’ (Australia), ‘Ladette to Lady’, ‘Home and Away’, ‘Neighbours’, and ‘Australia’s Next Top Model’, to name a few.
“The Sydney Scunci Blogger Event was a huge success. Polkadot PR’s organisation and time-management skills made the whole day run perfectly and the online response we had following the event was outstanding and very beneficial for our business,” Casey Finnigan, Marketing Manager for Scunci.