As one of Australia’s largest accommodation providers welcoming guest for over 30 years, Adina currently offers a range of accommodation solutions including studio, one, two and three bedroom apartments for travel enthusiasts throughout Australia, New Zealand and Europe. Adina recently opened their much anticipated Bondi Beach property and Polkadot PR was appointed to launch the venue and roll out a travel PR campaign.
How we joined the dots
- The campaign kicked off with an exclusive media lunch held at Bondi Icebergs to share with media the story behind Adina Apartment Hotel Bondi Beach followed by a walk-through of the hotel
- A street activation including street graffiti to lead consumers to the Hall Street location built awareness in the lead up to the official opening
- Key travel media were invited to spend the night at the hotel where they enjoyed the use of the hotel facility and reviewed their time spent
- Trade media covered the property including all travel trade and interior lifestyle trade who shared the story of the textile selection process
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