Beautyblender is a makeup sponge that is imported from the US, used by professional makeup artists and aspiring beauties. The product assists in achieving a flawless complexion, and is a much-needed beauty accessory for any woman. Beautyblender approached Polkadot PR to assist with the launch of its product into the Australian market. With limited budget, we were able to make a splash by educating the media and outreaching to key influencers including the professional makeup artists and makeup departments at Australia’s TV stations. Polkadot PR was thrilled with the results for beautyblender, which saw incredible growth in a short space of time both in wholesaling to salons and retail stores and retailing directly to customers online. Their initial allocation of product sold out within the first few weeks due to all the press coverage achieved.

How we joined the dots

  • One-on-one demonstrations of the product for beauty editors.
  • Polkadot PR connected with key influencers including makeup artists and celebrities who now use the product regularly.

Due to copyright laws, we are only able to display limited press coverage online. Please get in touch with us if you would like to see more examples.

Beautyblender says

Polkadot PR, Sydney

Polkadot PR has done an exceptional job at positioning beautyblender across all media channels. Our products have graced the beauty pages of magazines such as Harpers Bazaar, Madison, Professional Beauty, Shop Till You Drop, Cosmopolitan Hair & Beauty, OK! Magazine, Bella Beauty, New Idea, Famous, Good Health & Medicine, NW and Woman’s Day. In addition, Polkadot PR had successfully gained exposure for beautyblender in newspapers such as the Herald Sun, Courier Mail, Sunday Telegraph, and the West Australian.

Madison Browne, Managing Director, beautyblender Australia

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