Jimeale New York

Jimeale New York

Designs inspired by experiences encountered while travelling the world, Australian-born New York-based designer, Jimeale Jorgensen launched her new range of modern, colourful, affordable travel accessories in Target stores nationwide. Polkadot PR were asked to implement a media relations campaign to increase consumer awareness.

How we connected the dots

  • Polkadot PR introduced media to the brand with a New York inspired send-out to beauty and fashion editors of tier one publications
  • Crafted numerous pitches including ‘Back 2 School’ and ‘Travel Essentials’
  • Pitched Jimeale Jorgensen’s biography to media and secured interviews in tier 1 publications such as ‘The Sunday Telegraph’

Results

  • Successful consumer coverage in high circulation publications such as the ‘Sun Herald Traveller’, ‘The Sunday Telegraph’, ‘Fashion Weekly’, ‘Shop Til You Drop’ and ‘Qantas’
  • Achieved a total of 37 pieces of editorial coverage

Due to copyright laws, we are only able to display limited press coverage online. Please get in touch with us if you would like to see more examples.

Back to the top