Liangzi Health Oasis

Liangzi Health Oasis

In 2013, the Liangzi brand opened its first spa in Pitt Street, Sydney. Combining ancient Chinese medical intelligence with Zen-like massage therapy, the venue offers a luxurious environment.  Unlike many other health spas, Liangzi delivers a total mind and body experience where luxury and a high level of service are key. Polkadot PR invited media to experience the treatments at Liangzi and created target media pitches to secure coverage across key titles.

How we connected the dots

  • Polkadot PR ensured a regular flow of media across all sectors were invited to experience the utopia of Liangzi first hand to review
  • Developed concepts and story angles that were targeted to specific media including business and sports media
  • Utilised calendar events such as Mother’s Day to connect media with the brand

Results

  • Coverage across mainstream and specialist media including ‘Sydney Morning Herald’, ‘Beautyheaven.com.au’ and ‘Nature & Health’

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