Scunci Hair Accessories

Scunci Hair Accessories

International hair-accessory brand Scunci is a fashion forward, innovative accessory brand known for its unique hair products, keeping hair beautiful no matter your age. Scunci is continually changing and updating the range to keep up with the ever evolving world of hair accessories and hair trends; with this in mind Polkadot PR has put on numerous media events and blogger challenges to keep Scunci front of mind, launching new products such as the Bun Maker and Hair Chalk. Polkadot PR has worked with Scunci for over 5 years.

How we connected the dots

  • Polkadot PR issued regularly ‘look of the weeks’ with the fabulous Scunci products to media on a weekly basis, to continue regular chat factor of the brand.
  • Seeded the product to influential sportspeople, models, TV shows, actors and beauty bloggers.
  • We launched Scunci on Twitter and Facebook to increase followers/fans and spread viral word of mouth.
  • Polkadot PR successfully showcased the new Styling Tools range to beauty media with an interactive and intimate event and numerous beauty blogger challenges (What unique hairstyles can be created with the use of the Scunci Pin Twirls).
  • Scunci coverage was successful on numerous media landscapes including TV, print, online and social media.

Results

  • Scunci has featured in the following influential TV shows, ‘So You Think You Can Dance’ (Australia), ‘Ladette to Lady’, ‘Home and Away’, ‘Neighbours’, and ‘Australia’s Next Top Model’, to name a few.
  • Pieces of coverage achieved over the last year – 136.

Due to copyright laws, we are only able to display limited press coverage online. Please get in touch with us if you would like to see more examples.

Scunci Hair Accessories says

Polkadot PR, Sydney

The Sydney Scunci Blogger Event was a huge success. Polkadot PR’s organisation and time-management skills made the whole day run perfectly and the online response we had following the event was outstanding and very beneficial for our business.

Casey Finnigan, Marketing Manager

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