SHOWPO is an online fashion retailer that provides on-trend clothes and fashion accessories at affordable prices to girls across the globe. Polkadot PR was brought on board to ignite media and consumer interest in SHOWPO driving traffic to the site by showcasing products to media, creating exciting Look Books and profiling the CEO, Jane Lu.
How we connected the dots
- Polkadot PR issued ‘look of the weeks’ and fortnightly look books with the fabulous SHOWPO clothes and accessories to media on a weekly basis to ensure ongoing coverage of the brand
- Polkadot PR profiled entrepreneur Jane Lu, sharing her entertaining and inspiring story with business media to secure a strong brand reputation
- Polkadot PR positioned SHOWPO as social media experts
- Coverage to date includes ‘AFR’, ‘Australian Anthill’, ‘Famous’, ‘OK!’, ‘Cleo’ and ‘Canberra Weekly’
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