Stolichnaya Premium Vodka is a global vodka brand who identifies with being original. Original in its origin, flavour and audience. Our campaign combined traditional PR and social media to uncover and reward original Australian personalities.
How we joined the dots
- Launched with a series of media events to kick off the campaign. We invited influencers, bartenders and media to enjoy the array of Stoli cocktails.
- Partnered with Australia’s most original bartender Luke Ashton who create the most original cocktail and launched this to media
- Seeded product to key influencers and their networks including Djs, fashion designers and street artists.
- Sponsored a number of events including the Social Diary Christmas party and Fashion Palette.
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