Sloggi

Sloggi is a popular lingerie brand in the young women’s market. Polkadot PR were hired to promote their international “Show Me Your Sloggi competition, which was a search for Australia and the world’s, best bottom. The campaign was twofold: we ran a fully integrated PR campaign to search for Australia’s best bottom (male and female) and held a grand final event at the popular Blue Hotel in Sydney, with a secondary focus on promoting the Australian representation in Paris during the international final. The campaign utilised online media via the entry mechanic and throughout the promotion we drew on celebrity endorsements from Hugh Jackman’s personal trainer and other local Australian identities.

How we connected the dots...

• The national scope of the competition meant we could seed the story in national titles and regional and local newspapers, often resulting in front-page stories. 
• We offered an exclusive interview with the winner, securing us TV coverage on ‘The Morning Show’ the morning after the competition announcement.
• Our agency promoted the grand-final event to the media, and it was named ‘party of the week’ in social pages and drew an influential crowd.
• PR coverage was successful on multiple channels, including online, TV, radio, newspaper and magazine.

Testimonial from Sloggi:

“The PR exposure that was gained for the brand and the competition achieved more than three times our investment and reached more than 22 million people. We were very happy with the results achieved and thoroughly enjoyed working with Polkadot PR. We would definitely work with Polkadot PR again,” Lynda Bundock, Brand Manager from Triumph International.