In November 2010, the Space exhibition at the Powerhouse Museum proved the perfect venue for a media photo call for a revolutionary new bra that utilises NASA technology in the fabric. Stunning models wearing the Smart Memory Bra could be found inside the Zero Space Gravity Capsule, offering a great photo opportunity for snappers from publications including the Daily Telegraph, Central and Tito Media. A makeup artist was on hand to ensure the girls were picture-ready and the exclusive Australian distributor of the product also attended to give short interviews and speak about the wonders of this extraordinary new bra.