Polkadot PR planned and managed a summer launch party for SMOOCH frozen yoghurt on a scorching Sunday in Bondi Beach. Pre-publicity for the launch was generated through an mX photo story with Bondi Rescue’s Deano, a ‘clean’ graffiti stunt at Bondi beach and a host of ‘what’s on’ listings in Sydney-centric media. On the day, a posse of eye-catching SMOOCH girls and boys swamped Bondi, handing out flyers to redeem a free SMOOCH at Bondi’s newest frozen yoghurt bar. Local, up-and-coming DJs and musicians provided the entertainment for the masses, and a social photographer snapped SMOOCH fans enjoying their frozen yoghurts. All SMOOCH visitors were given a ‘You’ve been SMOOCHED’ business card encouraging them to become a fan of SMOOCH on Facebook and to tag themselves and see their picture.