Attracting ‘A Current Affair’ and over 50 media successfully launched SPANX in Australia. An intimate lunch was held at the Botanic Gardens Restaurant, Sydney, where SPANX cigarette girls greeted guests with a tray full of SPANX from which guests could select a pair for their personal use. The company show-reel was played and a SPANX guest speaker from the US shared the company history with the guests, who were eagerly anticipating the arrival of the famous shape-wear brand.