Stolichnaya (Stoli) Vodka is the world’s first and most original vodka. A brand steeped in heritage required a modern day revival, so Polkadot PR embarked on a PR campaign that encouraged and rewarded Australians to enter a number of competitions which rewarded originality. Run through the Stoli Vodka Australia Facebook page, Polkadot PR rewarded Australians for their ideas, creativity, and most of all, originality. The Stoli Original Fund rewarded the winners with $1000 each to put towards making their dreams a reality. Leading on from this promotion was the Stoli Global Casting Call – a call for Australia’s most original individuals who go into the running to win a once-in-a-lifetime experience in LA. Once there, they will meet some of the world’s most colourful characters, at the exclusive Stoli party at the Playboy Mansion in addition to experiencing a bold and daring zero gravity flight on the fringes of space with Zero G. Polkadot PR’s program included an event to launch the Global Casting Call competition held at the unique Back Room Bar in Sydney’s Potts Point, the launch of Stoli Australia’s Most Original Cocktail by our Stoli bartender, Luke Ashton, and a Twitter hunt to send consumers around the country in search of the golden prize.