The Sydney Tattoo and Body Art Expo 2011 came to Polkadot PR with three weeks to implement a PR campaign to create awareness and to drive ticket sales and attendance on the day of the event. With such a short timeframe, Polkadot PR focused on news generation, online ‘what’s on’ listings, ticket giveaway offers, radio giveaways and a blogger outreach. Leading up to the week of the event, Polkadot PR utilised the Expo’s celebrity ambassador for great photo and interview stories within the print, radio and online space. This found coverage in weekend supplements, daily metro papers and popular Sydney commercial-radio programs. On the day of the event, media was invited to attend for photo and interview stories, as well as local stories for community news. Polkadot PR secured Channel 7 news attendance, which featured a news story on the trends of tattoos and body art and was viewed nationally. The total result for the three week campaign saw over 50 media clippings across television, radio, print and online. As a result of this overwhelming exposure, the final attendee numbers for the event doubled from the previous year.
“I would like to write to you on behalf of Conference & Exhibition Organisers Pty Ltd and thank you for a wonderful job you did for us at the Sydney Tattoo and Body Art Expo. We decided to outsource our PR requirements for the Expo, after looking at many companies we decided to go with Polkadot PR and asked you to put a campaign together which you did brilliantly even though there was only 4 weeks lead time to the expo. Your staff were great people to work with, you understood what the needs of the show were and were able to get great coverage for us, we found everyone in your company both efficient and effective and we would highly recommend Polkadot PR to anyone wanting to put together an efficient PR campaign. On a personal note I found that Polkadot PR made what would have been a very stressful and difficult job both enjoyable and exhilarating it was great to see how you were able to turn around what I thought was going to be a problem into a resounding success and I personally recommend you and your company to anyone looking for PR company that understands what the job needs and for your attention to detail and also a great "can do" attitude.”
Valerie Sedin, Director of Conference and Exhibition Organisers Pty Ltd