UGG Australia is THE UGG boot. Loved by celebrities worldwide, at the forefront of design and quality, UGG Australia has long been loved by the Australian and international public. Over the years, UGG Australia designs began to evolve from a classic style to a modern street style. UGG Australia needed to gain traction with their target consumer over and above the brand’s activity in above the line advertising.
“Polkadot PR is a no-nonsense, down-to-business PR operation that delivers great results. We needed to gain traction with our target consumers over and above what we could do with advertising. Polkadot PR achieved excellent results with strong product features in key media channels, as well as presenting the brand in interesting and alternative ways we would never have imagined. The results surpassed our expectations. I would strongly recommend Polkadot PR to any organisation seeking a tangible public relations presence,” Paul Karis, General Manager Brands, True Alliance, Australian importers of UGG Australia.