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Vani-T

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Vani-T

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Testimonials

"It's a pleasure dealing with a personable, diligent, creative & intelligent individual."

Madison Browne, beautyblender

"Definitely the best decision we have made not only for growing our business but also for growing our public profile."

Dr Mark Kohout

"Dionne has infectious enthusiasm that penetrates every angle of the job."

Hannah Chipkin, Chip Chop

"Our highly successful campaign can be put down to: Polkadot PRs creativity, professionalism, and strategy."

Ben Lipschitz, Flipsters

"Polkadot PR helped us stretch our advertising dollar further."

Edward Zia, Marketing Manager, TeleCafe Australia

"You have dramatically helped us increase our business by building brand awareness."

Marion Levitt, Nimue Skin Technology.

IMATS

The International Make-Up Artist Trade Show (IMATS) will be returning in 2011 to Australia for its third consecutive year. Polkadot PR has represented IMATS since its first show.

Vani-T

Vani-T is an Australian-owned beauty company with a product portfolio that includes fake tanning, mineral makeup, body products, teeth whitening and hair extensions to name a few. Their brand has a ‘no inclusion’ policy that removes any preservatives, petro-chemicals, colours, parabens and mineral oils from their products. Available exclusively to salons, Vani-T has seen international success, is sold in over 15 countries and loved by many celebrities all over the world.

Polkadot PR was able to secure national coverage for the brand in a variety of women’s glossy magazines by promoting their products through a ’catwalk to everyday look’ education campaign. Similarly, Polkadot PR was able to seed the product to a variety of celebrities who kindly provided testimonials based on their experience with the brand, which assisted us in securing coverage.

By profiling the founder, Tania Walsh, Polkadot PR was able to position her as an expert in the beauty industry, and she regularly appeared in media, providing commentary on makeup and beauty-related stories.

How we joined the dots...

We secured regular appearances for Vani-T products in women’s monthly glossy titles.
‘Get the look’ recommendations allowed consistent coverage to ensure brand was top of mind for media.
Ensured that beauty editors trialled the product for personal use, keeping it at the fore of their minds.
Positioned Vani-T’s founder as ‘the’ beauty expert, which elevated the brand’s presence in the media.

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