Yankee Candle is a much-loved global home fragrance now available in Australia. With over 40 years’ experience in creating premium home fragrance products, Yankee Candle is the original interiors-atmosphere guru, renowned throughout the world for its quality and innovation. Yankee Candle products are sold in more than 18,000 stores across the USA, over 22 countries in Europe plus more than 3000 locations in the UK. The product is available from a variety of gift retailers and pharmacies in Australia as well as their own retail store, which opened in Perth at the end of 2010.
“We have been working with Polkadot PR since the launch of Yankee Candle into the Australian retail market 12 months ago and have been extremely impressed their personable ,friendly and results driven team. Globally, Yankee Candle is the leading supplier of home fragrance products so we were seeking an agency with experience in the lifestyle arena who could catapult us into the media, positioning our brand as the ‘affordable luxury’ amongst our key consumer and trade titles. The results so far have been outstanding, with media coverage of consistence and quality. Yankee Candle has successfully made a splash into our consumer’s awareness and we have an impressive portfolio of high tier consumer media clippings which has proven to make a great sales tool when pitching for new retailers. As a second leg of the campaign, Polkadot PR has secured an impressive series of articles in gift, spa and homeware trade publications, which focus on the expansion and retail section of our business. As a result of this media support, we now distribute to over 150 independent retailers and spas across Australia in the first 12 months of trade. I am pleased to add that we have just signed on for the next leg of our campaign!”
Stuart Michael of Yankee Candle Distribution